Job Description
Position:
Business Development Consultant
Job Description:
To lead new-business acquisition in the hospitality, tourism, events and leisure sectors by opening strategic doors, mapping decision-makers and converting targeted prospects into profitable Temporary Employment Services (TES) partnerships. The role requires a commercially astute hunter who understands hospitality operating environments, peak labour demand, procurement routes, event-driven staffing models and service-level expectations, and who can translate client needs into compliant, scalable and margin-secure TES solutions in partnership with Operations
Location:
Johannesburg - Adcorp Place
Contract Type:
Permanent
Minimum Requirements:
Experience:
- 3 – 5 years proven B2B sales hunting experience in hospitality, events, tourism, leisure, conferencing, hotels, catering, casinos, attractions or TES/staffing services, with an established network of current and former industry contacts.
- Demonstrated ability to open new accounts, secure meetings with senior decision-makers and build a qualified sales pipeline from cold, warm and referral-led opportunities.
- Strong understanding of hospitality client structures, including operations, procurement, HR, finance, food and beverage, banqueting, housekeeping, guest services, events and security interfaces.
- Sound working knowledge of TES delivery models, labour scheduling, peak event staffing, onboarding, compliance, SLA management and operational handover requirements in hospitality environments.
Qualifications:
- Grade 12
- Business & Management Studies or Sales & Marketing
Additional Requirements:
- Continuous sourcing of opportunities to ensure that there is a healthy number of potential clients in the sales funnel at any given time. Volumes to be determined in junction with the Business Development Executive and measured via Salesforce;
- Network to generate leads and business contacts;
- Actively drive business development/sales to ensure achievement of the Adcorp Blu Growth strategy;
- Define and drive strategic New Lead and Opportunity initiatives that will help achieve business growth objectives;
- Accurately capture Opportunities and Customer Accounts and manage on Salesforce;
- Achieve predetermined revenue and pipeline targets;
- Accurately document all sales activities on Salesforce;
- Market research and keeping up to breast with industry developments;
- Align with the national sales strategy and ensure that it is implemented in the various sectors;
- Work with Operations in determining the best solutions for clients and actively participating in new site setups and successful implementation;
- Strategize with the Sales Manager/Executive on the Strengths, Weaknesses, Opportunities and Threats (SWOT) and on Political, Environmental, Social, Technology, Economic and Legislative (PESTEL) analysis within the region;
- Review and track competitor activity;
- Identify and qualify potential business whilst ensuring that the necessary research is undertaken using the Adcorp Tech suite, Salesforce, LinkedIn Sales Navigator etc.;
- Engage these Potential Clients with the assistance of your relevant colleagues, assess their requirements and ensure suitable Solutions are positioned with the customer in order to successfully secure their business;
- Maintain Professional business level communication with clients at all times;
- Continuously scan the environment (PESTEL) and review media and other access points to economic intel in order to seek opportunities;
Roles and Responsibilities:
Finance:
- Develop and maintain a Hospitality Focused Sales Plan and ensure achievement of Company sales targets and profitability;
- Manage a regional sales growth budget and agreed target as per the financial year budget; this to be agreed with Business Development Executive
- Accurately Cost opportunities in conjunction with Operations in order to assist with Group Margin upliftment requirements
New Business Development:
- Continuous sourcing of opportunities to ensure that there is a healthy number of potential clients in the sales funnel at any given time. Volumes to be determined in junction with the Business Development Executive and measured via Salesforce.
- Network to generate leads and business contacts
- Actively drive business development/sales to ensure achievement of the Adcorp Blu Growth strategy;
- Define and drive strategic New Lead and Opportunity initiatives that will help achieve business growth objectives;
- Accurately capture Opportunities and Customer Accounts and manage on Salesforce
- Achieve predetermined revenue and pipeline targets
- Accurately document all sales activities on Salesforce
- Market research and keeping up to breast with industry developments
- Align with the national sales strategy and ensure that it is implemented in the hospitality sector
- Work with Operations in determining the best solutions for clients and actively participating in new site setups and successful implementation;
- Strategize with the Sales Manager/Executive on the Strengths, Weaknesses, Opportunities and Threats (SWOT) and on Political, Environmental, Social, Technology, Economic and Legislative (PESTEL) analysis within the region;
- Review and track competitor activity;
- Identify and qualify potential business whilst ensuring that the necessary research is undertaken using the Adcorp Tech suite, Salesforce, LinkedIn Sales Navigator etc.
- Engage these Potential Clients with the assistance of your relevant colleagues, assess their requirements and ensure suitable Solutions are positioned with the customer in order to successfully secure their business.
- Protect organization's value by keeping information confidential;
- Maintain Professional business level communication with clients at all times
- Continuously scan the environment (PESTEL) and review media and other access points to economic intel in order to seek opportunities.
- Creatively develop on-going Sales Scripting whether for phone calls, emails, presentations, testimonials,
- Meet potential key clients at their locations or where necessary through Teams/Zoom to accurately qualify the prospect and establish needs;
- Drive inter-company lead developments (between Adcorp companies and between BLU Ops and Sales);
- Active participation in all tenders related to new opportunities you have generated;
- To support the retention of existing business at re-tender times and to pursue leads to expand existing business
- To work with and support operations on large accounts
- To support mobilisation of new business with agreed handover to Operations and where required to be on the ground with operations for critical large events to ensure successful implementation.
- To actively target and build prospect client relationships in your geographic area.
- Maintain and develop close client relationships of new contracts.
- To support operators in designated retenders
- Develop and actively engage in client relationship building
- Identify and target influential people inside the client, customer and third party organisations and build relationships with them
- Share knowledge, experience and expertise with key clients, customers and third parties
- To maintain effective relationships with sales research and sales colleagues across all lines of Adcorp’ s business
- Work in conjunction with the Bid Team and operations team to construct winning bids which meet the needs of the client
- Mobilise all new business gains in liaison with operational colleagues until agreed handover date
- Manage effectively the sales process through prospect development / tender receipt, proposal, presentation and closing negotiations
- To upsell existing contracts wherever possible and to farm the maximum share of wallet from each customer
- To ensure contract profitability through a commercial evaluation, and
How well do you match?
Get an instant AI match score for this role — free, takes 3 minutes.
Tailor your CV for this role
The concierge rewrites your whole CV and writes a matching cover letter for this job — opens right here, nothing to paste.
Tailor My CV to This Job ✍️