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Business Manager – Kenya Branch (GCF)
BrighterMonday Consulting
Job Description
Location: Nairobi, Kenya (with travel across assigned regions)
Reports to: Group CEO (Ghana)
Department: Business Operations
Employment Type: Full-time
About the Role
We are seeking a dynamic and results-driven Business Manager to lead the setup and operations of our new Kenya branch. This role is critical to establishing market presence, driving revenue growth, and ensuring successful product launches in the East African region. The ideal candidate will have strong expertise in sales strategy, marketing execution, and go-to-market planning for FMCG products.
Key Responsibilities
1. Branch Setup & Operations
- Lead the end-to-end setup of the Kenya branch, including office infrastructure, staffing, and operational systems.
- Establish and maintain compliance with local regulatory, tax, and employment requirements.
- Develop and manage the branch P&L, budgets, and financial forecasting.
2. Sales Strategy & Revenue Growth
- Design and implement a comprehensive sales strategy to achieve monthly, quarterly, and annual targets.
- Build and manage a high-performing sales team, including recruitment, training, and performance management.
- Expand distribution networks across mass markets, modern trade (MT), and e-commerce channels.
- Monitor sales performance, analyze KPIs and take corrective actions.
3. Marketing & Brand Development
- Develop and execute integrated marketing plans to increase brand visibility and market share. This will be based on agreed targets annually.
- Collaborate with regional marketing teams to adapt campaigns for the Kenyan market.
- Manage trade marketing activities, in-store promotions, and POS material deployment.
- Conduct market research and competitive analysis to identify consumer insights and opportunities.
4. Product Launches & Go-to-Market Execution
- Lead go-to-market strategies for product lines, ensuring alignment between product positioning, target audience, and sales objectives.
- Coordinate cross-functional teams (sales, marketing, supply chain, finance) to ensure successful market rollouts.
- Provide market feedback on product performance, packaging, and innovation opportunities.
5. Stakeholder & Partner Management
- Build and maintain strong relationships with distributors, retailers, and key accounts.
- Represent the company at industry events, trade shows, and networking forums.
- Liaise with internal departments (HR, Finance, Supply Chain) to ensure seamless operations.
Qualifications & Experience
- Education: Bachelor's degree in Business Administration, Marketing, or related field; MBA is a plus.
- Experience: Minimum 7–10 years in FMCG, with at least 3 years in a business management or branch leadership role.
- Proven track record in sales growth, market expansion, and product launches in East Africa (Kenya experience strongly preferred).
- Strong understanding of FMCG distribution models, trade marketing, and retail dynamics.
- Demonstrated ability to build and lead cross-functional teams.
Key Competencies
- Strategic thinking with commercial acumen.
- Exceptional leadership, coaching, and people management skills.
- Strong analytical and problem-solving abilities.
- Excellent communication, negotiation, and stakeholder management skills.
- Results-oriented with a focus on achieving targets.
- Proficiency in MS Office and CRM/sales analytics tools.
What We Offer
- Competitive salary.
- Opportunity to lead a new market entry and shape business strategy.
- Professional development and career growth within a regional FMCG leader.
Apply Now ↗
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