Campaign Manager

Job Description

Old Mutual is a firm believer in the African opportunity and our diverse talent reflects this. Our Mass Foundation Cluster is one of the largest customer-facing business segments, aiming to be our customers' most trusted financial partner. Our mission is to enable positive futures for our customers by bridging the gap between their resources and financial service needs. We target the low and emerging-middle income segment.

Accountabilities

• Translating business strategy into compelling campaign strategies.
• Managing campaign development and execution across the customer lifecycle.
• Orchestrating campaigns across multiple channels and business areas.
• Leveraging customer data and analytics for personalised campaigns.
• Managing internal teams, agencies, and suppliers for on-time, within-scope, and budget delivery.
• Partnering with key stakeholders for customer campaign delivery.
• Ensuring campaign governance, risk management, regulatory compliance, and quality assurance.
• Measuring campaign performance and demonstrating commercial impact.

Responsibilities

• Develop and execute integrated marketing, CRM, and customer engagement campaigns.
• Manage the end-to-end campaign lifecycle.
• Drive key customer lifecycle outcomes, including acquisition, engagement, cross-sell, upsell, retention, and churn reduction.
• Plan and coordinate customer communications across multiple channels.
• Manage multiple campaigns and projects within a complex, matrixed environment.
• Partner with stakeholders to deliver integrated campaigns.
• Ensure campaigns comply with legal, regulatory, and governance requirements.
• Stay abreast of emerging technologies and trends to enhance campaign capabilities.
• Lead, coach, and develop campaign team members.

Requirements

• Bachelor's degree in Marketing, Communications, Business, or a related discipline.
• Minimum 5+ years' experience in marketing, communications, CRM, campaign management, or a related field.
• Proven experience managing campaigns from strategy development through execution, measurement, and optimisation.
• Experience operating in highly regulated environments.
• Developing and executing integrated marketing, CRM, and customer engagement strategies.
• End-to-end campaign lifecycle management.
• Customer lifecycle marketing.
• Managing multiple campaigns simultaneously within a complex, matrixed environment.
• Managing campaign budgets and supplier costs.
• Stakeholder management.
• Managing formal governance, approval, and risk management processes.
• Delivering customer communication and engagement initiatives associated with business transformation or regulatory programmes.
• Leading, coaching, and developing teams.
• Industry experience: Financial Services, Insurance, Banking, Fintech and Lending.

Key Skills / Systems Expertise

Strategic and Commercial Skills

• Strong strategic thinking and planning capability.
• Commercial acumen with an understanding of customer value, revenue growth, retention, and campaign return on investment.
• Strong stakeholder influencing skills.

Campaign Management Skills

• Integrated campaign management with accountability for the end-to-end campaign process.
• Customer journey mapping and lifecycle marketing expertise.
• Project management skills.
• Ability to manage multiple concurrent campaigns and deliver under pressure.

Analytical and Reporting Skills

• Strong analytical, problem-solving, and decision-making capabilities.
• Experience developing campaign dashboards, scorecards, and executive reporting.
• Knowledge of campaign measurement frameworks, attribution models, customer lifetime value principles, and marketing performance metrics.
• Experience conducting A/B testing and optimisation initiatives.

Leadership Skills

• Team leadership, coaching, mentoring, and capability development.
• Resource planning and workload management.
• Performance management and fostering a high-performance culture.
• Strong communication and presentation skills.

Systems Expertise

• Proficiency in enterprise CRM and campaign management platforms.
• Experience with Marketing Technology (MarTech) solutions and customer engagement platforms.
• Experience using workflow and project management tools.
• Strong understanding of customer data, audience management, segmentation tools, and data governance practices.

Knowledge

Marketing and Customer Knowledge

• Marketing principles, including segmentation, targeting, positioning, customer and value propositions, and marketing funnels.
• CRM strategy, customer engagement, and retention methodologies.
• Customer experience management and journey design.
• Customer behaviour and engagement within the South African market.

Financial Services Knowledge

• Understanding of financial services products and customer journeys.
• Knowledge of industry regulations and customer communication requirements.

Governance, Compliance and Risk Knowledge

• Legal, compliance, regulatory, and governance frameworks.
• POPIA and customer data privacy requirements.
• Treating Customers Fairly (TCF), Consumer Protection Act (CPA), and other applicable customer communication regulations.
• Risk identification, mitigation, and reputational risk management.
• Campaign documentation, audit trail management, version control, and approval governance.

Data and Digital Marketing Knowledge

• Digital marketing and customer engagement principles.

Advantageous Knowledge

• Behavioural Economics.
• Advanced Personalisation and Recommendation Models.
• Next Best Action (NBA) methodologies.
• Marketing Technology (MarTech) ecosystems.
• Artificial Intelligence (AI) in marketing and customer engagement.
• Predictive analytics and customer modelling.
• Advanced experimentation techniques, including A/B and multivariate testing.

Skills

Campaign Management, Campaign Strategies, Customer Knowledge, Customer Relationship Management (CRM), Financial Services, Governance Risk Compliance (GRC), Leadership, Reporting, Strategic Management

Competencies

Action Oriented, Builds Effective Teams, Business Insight, Communicates Effectively, Cultivates Innovation, Drives Results, Ensures Accountability, Manages Complexity

Education

Bachelors Degree (B) (Required)

Closing Date

21 September 2026, 23:59

The appointment will be made from the designated group in line with the Employment Equity Plan of Old Mutual South Africa.

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