Digital Marketing Specialist

Key Responsibilities

• Develop and execute comprehensive digital marketing campaigns across multiple channels.
• Manage and optimize social media platforms, including content creation, scheduling, and audience engagement.
• Plan, implement, and monitor paid advertising campaigns on platforms such as Google Ads, Facebook, Instagram, LinkedIn, and other relevant channels.
• Create and manage email marketing campaigns to nurture leads and improve customer retention.
• Conduct keyword research and implement SEO strategies to improve website visibility and organic traffic.
• Monitor website performance using analytics tools and provide actionable insights for improvement.
• Generate and analyse campaign performance reports, providing recommendations to maximise ROI.
• Collaborate with internal teams to develop marketing materials and ensure brand consistency.
• Stay up to date with industry trends, emerging technologies, and digital marketing best practices.
• Manage online reputation and customer engagement across digital channels.

Qualifications and Requirements

• Bachelor's Degree in Marketing, Digital Marketing, Communications, Business, or a related field.
• Minimum of 3 years' experience in digital marketing or a similar role.
• Proficiency in digital marketing tools such as Google Analytics, Google Ads, Meta Business Suite, SEO tools, and email marketing platforms.
• Strong understanding of SEO, SEM, content marketing, social media marketing, and lead generation strategies.
• Excellent analytical skills with the ability to interpret data and make data-driven decisions.