Digital Strategist (Midlevel)

Job Description

We are seeking a strategically minded Mid-Weight Strategist to support the Senior Strategist and work closely with digital performance marketing teams. This role is responsible for translating campaign, brand, and audience data into clear, actionable insights, while also contributing to the development of reporting templates and strategic frameworks that enhance consistency and quality across the business. The successful candidate will be required to interpret digital performance, market and consumer insights, and translate complex information into clear, audience-appropriate outputs for senior stakeholders including CEOs, CMOs, CFOs, and Brand Managers. The role requires a balance of strategic thinking, analytical capability, and strong communication skills, with the ability to collaborate across strategy, media, creative, and digital teams. The incumbent should also be comfortable leveraging AI tools to improve research, workflow efficiency, and insight generation.

Key Responsibilities

• Strategy and insights - Support development of brand and campaign strategies
• Assist in brand positioning, differentiation, and messaging
• Conduct market and competitor analysis
• Analyse audience and consumer insights
• Contribute to customer journey mapping
• Data and performance analysis - Interpret digital performance data
• Analyse campaign performance and identify optimisation opportunities
• Translate data into actionable insights
• Support reporting and tracking
• Reporting and data storytelling - Develop reporting templates and frameworks
• Create client-ready reports
• Present insights clearly and concisely
• Ensure consistency and quality control
• Collaboration and workflow - Work with strategy, creative, media, and digital teams
• Ensure alignment between strategy and execution
• Innovation and efficiency - Use AI tools to improve workflows and insights
• Identify process improvements
• Stay updated on digital trends

Key Requirements

• Strong understanding of brand strategy
• Ability to interpret digital analytics
• Strong problem-solving ability
• Strong reporting and data storytelling
• High attention to detail
• Strong communication skills
• Ability to work across teams
• Comfortable using AI tools

Core Skill Set

• Brand strategy
• Market analysis
• Consumer insights
• Digital marketing understanding
• Customer journey mapping
• Campaign analysis
• Data storytelling
• Strategic thinking
• Presentation skills
• Collaboration
• AI tools usage

Ideal Candidate Profile

Mid-weight experience in strategy/digital role- 2 + years .

• Agency experience preferred
• Strong analytics exposure
• Comfortable with senior stakeholders
• Balance of strategy and data thinking

How to Apply

All applications can be emailed to: nishar@cbrmarketing.co.za

Should you not receive a reply within 2 weeks of sending your application, kindly consider your application as unsuccessful.