Head of Sales

Job Description

The primary objective of the Head of Sales is to lead and execute the company’s sales strategy to drive sustainable revenue growth, maximise conversion efficiency, and build long-term client relationships. The role is responsible for transforming market opportunities into consistent business results while ensuring disciplined sales execution.

Min Qualification: Degree Experience Level: Mid level Experience Length: 3 years Language Requirement: English Working Hours: Full Time - 9 to 5 Applicant Location: Lagos, Nigeria Job descriptions & requirements

Responsibilities

• Prepare Sales Plan: Define sales goals (monthly, quarterly, annual) Identify target markets and ideal customer profiles (ICPs). Set pricing strategy and revenue targets Choose sales channels (inside sales, field sales, partners) Build forecasts and budgets Define KPIs (conversion rate, deal size, pipeline value)
• Lead Generation & Prospecting: Identify lead sources (digital marketing, referrals, cold/warm outreach, events) Create outbound prospecting strategies (calls, emails, LinkedIn) Qualify leads using frameworks Maintain a healthy sales pipeline Align with marketing for inbound leads
• Sales Process Management: Design a structured sales funnel (Lead → Qualified → Proposal → Close) Standardize sales stages and activities Track deal progress and bottlenecks Ensure consistent follow-ups and touchpoints Improve cycle time and win rates
• Customer Relationship Management: Maintain accurate customer and lead data Track interactions, deals, and communication history Generate reports and dashboards Automate reminders, tasks, and follow-ups Ensure CRM adoption by the sales team
• Negotiation & Closing: Understand customer needs and objections Present value-based solutions Handle pricing discussions and discounts strategically Negotiate terms and contracts Close deals efficiently while protecting margins
• Revenue Generation: Achieve and exceed sales targets Upsell and cross-sell existing customers Improve average deal size Reduce churn and increase customer lifetime value (CLV) Monitor revenue trends and growth opportunities
• Post-Sales Support: Smooth handover to delivery or customer success teams Ensure customer satisfaction after purchase Handle escalations and issues Gather feedback for product and process improvement Drive renewals and repeat business
• Training and On-Boarding: Onboard new sales hires quickly Train on product knowledge and sales techniques Coach on objection handling and negotiation Conduct regular performance reviews Update team on new tools, markets, or offerings

Requirements

• A minimum of 3 years of experience in the role.
• A minimum of a degree in a related field.
• Good communication and negotiation skills.

How to Apply

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