Strategic Accounts Manager – Exports and Duty Free

,

,

• . Must preserve all original content word-for-word, no additions or removals. Need to parse the raw text and produce HTML accordingly. We have a job description with many sections: "Job Description :", then paragraphs about function, then "About the Role", then sections A-F with bold headings, then "Experience / skills required:", then "Working with us", then some paragraphs, then "Worker Type :", "Primary Location:", "Additional Locations :", "Job Posting Start Date :". Also there is some stray text like "Regular", "KBL". Need to preserve all content exactly as given, but format with appropriate tags. We must not add or remove any content. So we need to keep the exact text, including spaces, punctuation, HTML entities like ' etc. We must wrap paragraphs in

  . Use

  for section headers (e.g., Responsibilities, Qualifications, Requirements, Education, Experience, Skills, How to Apply, Key Duties, About the Role). In this text, we have headings like "About the Role", "A. Deliver Profitable Commercial Growth", "B. Strategic Account & Distributor Management", etc. Those are bold headings. Should we treat them as section headers? The instruction: Use

  for section headers (e.g. Responsibilities, Qualifications, Requirements, Education, Experience, Skills, How to Apply, Key Duties, About the Role). So we should convert those headings to

  . Also "Experience / skills required:" maybe a header. Also "Worker Type :", "Primary Location:", "Additional Locations :", "Job Posting Start Date :" maybe not section headers but could be treated as

  with bold? But we must preserve content word-for-word, so we cannot change the text. We can wrap the bold text in

  but that would change the tags but not the text. That's allowed: we are adding HTML tags around text, not altering text. So we can convert lines that are headings to

  tags. We need to decide which lines are headings. Look at the raw text: After the initial messy spans, we have:

  ...Job Description :

  Then:

  About the Function:

  Then a series of divs with paragraphs. Then:

  KBL is the #1 FMCG business in Kenya....

  Then:

  About the Role

  Then paragraphs. Then:

  A. Deliver Profitable Commercial Growth

  Then

  list. Then:

  B. Strategic Account & Distributor Management

  Then list. Then:

  C. Market Development & Route to Market

  Then list. Then:

  D. Commercial Execution & Market Performance

  Then list. Then:

  E. Distributor & Trade Team Capability

  Then list. Then:

  F. Cross-Functional Delivery, Governance & Risk

  Then list. Then:

  Experience / skills required: 

  Then
  list. Then:

  Working with us
  Flexibility is key...

  Then paragraphs. Then:

  If you require a reasonable adjustment, please ensure that you capture this information when you submit your application. 

  Then a bunch of spans with:

  ...Worker Type :Regular

  Then:

  ...Primary Location:KBL

  Then:

  ...Additional Locations :

  (maybe empty?) Then:

  ...Job Posting Start Date :

  (maybe empty?) We need to preserve all content, including the text "Regular" and "KBL". Those appear after the bold labels, likely as the values. We need to output HTML with

  for paragraphs,

  for section headers. Which headings? According to examples: Responsibilities, Qualifications, Requirements, Education, Experience, Skills, How to Apply, Key Duties, About the Role. So we should treat "About the Role" as

  . Also maybe "Experience / skills required:" as

  (Skills). Also "Worker Type :", "Primary Location:", "Additional Locations :", "Job Posting Start Date :" maybe not standard but could be treated as

  with bold? But we must not add or remove content; we can wrap the bold label in

  but that would change the semantics but not the text. The instruction says use

  for section headers (e.g. Responsibilities, Qualifications, Requirements, Education, Experience, Skills, How to Apply, Key Duties, About the Role). It doesn't forbid using

  for other headings, but it's implied to use for those. Safer to only use

  for those that match the examples: "About the Role", "Experience / skills required:" maybe considered Skills. Also maybe "About the Function:" could be considered a section header? Not in list. But we could treat as

  with bold? However we must preserve content; we can keep the bold inside

  . The instruction: Use

  for section headers (e.g. Responsibilities, Qualifications, Requirements, Education, Experience, Skills, How to Apply, Key Duties, About the Role). So we should apply

  to those exact headings if they appear. So we will convert: - "About the Role" ->

  About the Role

  - "Experience / skills required:" ->

  Experience / skills required:

  Also maybe "About the Function:" not in list, so keep as

  with bold. Also the A-F headings are not in the list; they are more like sub-sections. Could treat as

  as well? The instruction didn't forbid using

  for other headings, but gave examples. Safer to treat them as

  as they are section headers. But the instruction says "Use

  for section headers (e.g. Responsibilities, Qualifications, Requirements, Education, Experience, Skills, How to Apply, Key Duties, About the Role)". It doesn't say "only for those". So we can use

  for any section header. I think it's fine to use

  for all bold headings that denote sections: About the Function, About the Role, A., B., C., D., E., F., Experience / skills required:, Working with us, Worker Type, Primary Location, Additional Locations, Job Posting Start Date. However "Working with us" maybe not a section header but a paragraph. But it's bold. We need to decide. The safest is to follow the instruction: Use

  for section headers (e.g. Responsibilities, Qualifications, Requirements, Education, Experience, Skills, How to Apply, Key Duties, About the Role). So we should identify which parts are section headers. The text includes "About the Role" clearly a section header. "Experience / skills required:" is like Skills. So those two definitely. The A-F headings are like responsibilities sections; they could be considered "Key Duties" or "Responsibilities". So they could be

  as well. I'd treat them as

  . "About the Function:" maybe an intro, not a section header; could be

  . "Working with us" maybe a section about culture; could be

  but not in list. Safer to treat as

  . "Worker Type :", "Primary Location:", "Additional Locations :", "Job Posting Start Date :" are metadata; could be

  . Thus we will convert: - Job Description : maybe not a section header; it's a label. Could be

  . - About the Function: ->

  . - About the Role ->

  About the Role

  - A. Deliver Profitable Commercial Growth ->

  A. Deliver Profitable Commercial Growth

  ? Wait we need to keep the bold text inside? The instruction: preserve all original content word-for-word. If we wrap the whole line in

  , we need to keep the bold tags? The original includes ... . If we replace with

  we would be removing the tags, which would change content (removing and ). That's not allowed. We must preserve the exact text, including the tags. So we cannot replace with

  . We must keep the tags as they are, but we can wrap the whole ... in

  ? That would change the structure but not the text? Actually adding

  around the ... would add tags but not remove existing tags. The original text includes ... . If we wrap that in

  , we are adding

  before and

  after, but the tags remain inside. That's permissible because we are not removing any original content; we are adding tags. The instruction: "Preserve ALL original content word-for-word — do not add, remove, summarise, or rephrase". Adding tags is allowed because we are not removing original content. So we can wrap the existing ... in

  . That will preserve the tags inside. Thus for each heading we will output something like:

  About the Role

  Similarly for others. Now we need to decide which lines to wrap in

  . The original text includes many

  tags already, but we need to output clean HTML without the original messy spans and styles. We must preserve the text content but we can reformat tags as needed, as long as we don't remove any text. We can discard the original tags and replace with our own, as long as we keep the text. The instruction: "Preserve ALL original content word-for-word — do not add, remove, summarise, or rephrase". That means we cannot remove any characters from the original text. If we discard the original tags, we are removing those characters, which would be removing content. However the instruction likely means we should not remove any of the visible text content, not the markup. Usually in these tasks, we ignore the original HTML and just output clean HTML with the same textual content. The phrase "Preserve ALL original content word-for-word" likely refers to the visible text, not the markup. So we can strip away the original tags and reformat. Thus we need to extract the visible text and output with

  ,

  ,

  • . Ensure we keep all words, punctuation, spaces, entities like '. We must be careful to keep spaces and line breaks? Not required but we can output as HTML. Let's extract the visible text from the given raw. I'll copy the raw and manually extract. Raw text (simplified): ...

    ...Job Description :...

    ...... Then:

    About the Function:

    Sales is where our brands meet the real world. 

    This team builds the relationships that bring our products to life, partnering closely with customers across markets, channels and occasions to make sure our brands are part of moments that matter everywhere. 

    It’s a dynamic, people-focused environment where curiosity, commercial thinking and strong relationships make the difference. You’ll have the opportunity to grow your network, develop your skills and see the direct impact of your work every day. 

    KBL is the #1 FMCG business in Kenya. We have a bold ambition for the future: Grow NSV to $1 billion by F30.

    Delivering this ambition will be underpinned by a clear strategy and strong growth drivers, enabled by innovation at scale, digital transformation, an advantaged route to consumer, Society 2030, a strong supply footprint, and a relentless focus on productivity.

    About the Role

    Build and grow KBL's export business  by developing priority markets and customers, creating sustainable routes to market, and delivering profitable growth through strong distributor/customer partnerships and excellent commercial execution.

    The Strategic Accounts Manager - Exports and Duty Free Business  is responsible for accelerating sustainable and profitable growth of KBL's export business across priority African markets.

    The role leads the development and execution of strategic customer and market plans, builds high-value partnerships with distributors and key customers, identifies and unlocks new market opportunities, and develops effective routes to market that expand distribution, availability and market share.

    As the primary commercial collaborate with strategic export partners, the role owns customer performance and joint business planning while orchestrating Marketing, Supply Chain, Finance, Customer Service and other functions to deliver excellent execution and customer service.

    The role will also provide leadership, coaching and performance management to outsourced trade teams operating within assigned markets.

    A. Deliver Profitable Commercial Growth

    • Own and deliver revenue, volume, gross margin and contribution targets across assigned African export markets and strategic accounts.
    • Develop annual and multi-year commercial plans aligned to KBL's export growth ambition across markets.
    • Drive profitable portfolio and category growth through the right market, customer, channel, pricing and portfolio choices.
    • Monitor performance by market, customer, brand and channel and take timely corrective action where performance is off-track.
    • Develop robust forecasts, customer purchase plans and commercial investment requirements.
    • Optimise trade investment and promotional expenditure to deliver sustainable returns.

    B. Strategic Account & Distributor Management

    • Build trusted, long-term relationships with strategic distributors, wholesalers and customers.
    • Develop and execute Joint Business Plans (JBPs) with clear growth priorities, performance measures, investment commitments and governance.
    • Lead commercial negotiations covering pricing, trading terms, payment conditions, minimum order quantities, promotional investment and other contractual arrangements.
    • Establish robust customer performance reviews and hold partners accountable for agreed commercial and execution standards.
    • Understand customer economics, needs and growth opportunities and translate these into mutually value-accretive plans.
    • Drive customer retention, account growth and partner capability.

    C. Market Development & Route to Market

    • Identify, evaluate and prioritise new market, customer and channel opportunities across markets and segments.
    • Develop market-entry strategies and business cases covering market attractiveness, route-to-market options, portfolio, pricing, economics, investment and risk.
    • Identify, evaluate and recommend potential distributors and strategic partners.
    • Design and continuously optimise route-to-market models to improve availability, coverage, cost-to-serve and profitability.
    • Lead commercial onboarding of new distributors, customers and markets.
    • Build a strong pipeline of future growth opportunities beyond existing markets.
    • Track competitive activity, category trends, consumer/shopper dynamics and regulatory developments to identify emerging opportunities and threats.

    D. Commercial Execution & Market Performance

    • Translate customer and market strategies into clear execution priorities across channels.
    • Agree and enforce execution standards covering distribution, availability, visibility, assortment, pricing and activation.
    • Work with distributors and trade teams to expand productive coverage and strengthen in-market execution.
    • Track execution against agreed KPIs and use market data and insights to identify gaps and drive corrective action.
    • Ensure promotions, innovations and commercial initiatives are executed On Time and In Full.
    • Measure and evaluate major commercial activities and use findings to continuously improve effectiveness.

    E. Distributor & Trade Team Capability

    • Provide leadership, direction, coaching and performance oversight to outsourced trade representatives across assigned markets.
    • Translate market and customer priorities into clear individual and team execution objectives.
    • Conduct regular market accompaniments and coaching interventions to build selling, execution and commercial capabilities.
    • Establish clear performance standards and ensure consistent accountability for results.
    • Work with distributor leadership to strengthen organizational capability, sales-force effectiveness and succession within partner organizations.

    F. Cross-Functional Delivery, Governance & Risk

    • Lead cross-functional coordination with Supply Chain, Customer Service, Finance, Marketing and other functions to deliver customer commitments.
    • Ensure appropriate demand forecasting, product availability, order fulfilment and OTIF performance for strategic export customers.
    • Partner with relevant functions to ensure export documentation, customs requirements, Incoterms, freight and regulatory requirements are effectively managed.
    • Ensure commercial activities align with applicable customs, taxation, sanctions, duty-free and product regulations